Do any of the following sound familiar?
- You’ve no idea how to make family photography profitable or where to start with pricing and packages
- You love shooting weddings but you’re burnt out and exhausted, desperate for more weekends off
- Since having your own family your priorities have changed and now you want to pursue work with more sociable hours, more flexibility, less stress, less travel and more time at home with your own loved ones
- You hate selling and worry that family photography means relying on cringeworthy in-person sales consultations with piles of tacky sample products
- You’ve seen a lot of cheesy family photography and don’t want to ‘sell out’ or compromise your artistic vision and creativity
- Past wedding clients keep asking you for family photography but you don’t know how to respond and sense this is an opportunity missed
- You’ve created a family photography package but hardly anyone buys it
- You’re unsure how family photography would sit alongside your current photography brand
- You're doubtful that others will want to buy the kind of family photography you want to shoot
- You’re uncomfortable working with certain age groups of children
- You’re happy with your photography but you struggle with the ‘business’ side of things and charging your worth
- You’d love more family photography work but are stuck for ideas on how to market yourself
My dodgy journey into family photography
Family photography is my absolute biggest passion and something I now find easy and profitable… but as a mother, previous wedding photographer and self-confessed ‘crap salesperson’, I spent years struggling with ALL of the above. 10 years ago I built a respected wedding photography business and enjoyed a happy decade of throwing myself into this crazy, fast-paced joyous whirlwind of a job. Photographing kids at weddings always brought me huge amounts of joy, and when I started regularly shooting families 5 years ago, I quickly realised this was my true passion and calling. HOWEVER...
- I was only really booking past wedding clients for family photography and struggled to find new families prepared to pay me
- I tried to recreate cheesy family photography poses (yes, I do remember asking a poor family to peek out from behind a tree – please don’t hate me!)
- I spent years sourcing an elaborate range of wall art and products I didn’t even like, as I thought that this was what family photographers had to do
- I bought a projector and screen, and spent valuable evenings sitting uncomfortably in clients’ living rooms, dying inside as I flailed around awkwardly showing them their images, toting my samples and ineffectively trying to sell to them whilst desperately wishing I was somewhere else
- I was only making a nominal amount per family shoot and knew there was no way I could make a living from it other than it being supplementary to wedding photography
- Still shooting lots of weddings, I felt burnt out and was desperate to enjoy more weekends with my own friends and family – lazy Saturdays in pyjamas, barbeques and Sunday roasts… all the simple pleasures that somehow had become such a rare treat.
Through years of trial and error I worked out methods and approaches to overcome all these problems, so that eventually I became proud of my work artistically, charged my worth, enjoyed more free time with my family and earned a solid reputation as one of the country’s leading creative family photographers, with loyal clients who truly valued what I offered and regularly returned for more.
In 2017 I stopped taking wedding bookings to focus purely on family photography, and in 2018 I shot my last ever wedding and fully completed the transition to full time family photographer. Over the years I’ve found that it’s completely possible to strip it all back, keep it simple and build a profitable, ethical business that puts families under not one ounce of pressure to purchase anything they don’t want to, whilst giving them not just beautiful, emotive, unique photography but also a meaningful, memorable experience with their loved ones. It’s the most rewarding work I’ve ever done.
I'd love to help you!
I designed The Roost in 2016 in response to frequent demand from other photographers who wanted me to share with them how to make a success of creative family photography. Since then I’ve run 7 in-person Roost workshops all over the UK and have a thriving Facebook community of past attendees (the lovely ‘Roost Gang’) who all continue to support each other today as their family photography businesses grow. I’d love to share everything I’ve learned with you too so that you don’t spend years faffing around working it out like I did and immediately feel confident:
- Photographing families creatively
- Booking more ideal clients
- Producing rewarding, meaningful work
- Enjoying more time at home with your own family and friends
- Increasing your family photography income with a simple system and not one ounce of hard selling.